You've undoubtedly heard many people throw around the word "strategy" lately. We don't treat this word lightly. When we approach strategy, we look at it as a whole. We bring to the project our own proprietary method that flows from concept to impact. The stages of our process have been proven with our partners and with our own platforms that we created to better understand how these strategies work in real time. We build products and services which we own and have launched into the market place to test our model. Our latest is HotSpot, and you can read more about it here, if you wish.
Ideas and Plans
It's on! You've got an idea. We've got some too. Let's put a plan together. Let's work out the ideas, build a model, decide on a direction and spell out the responsibilities.
Execution of the strategy
<---- If that plan is all set, let's agree and start executing it. This is where we dig in, get dirty and really see what we can create.
But hold up! You can't just run without knowing where you're running. Sure, you have a plan and you're on a mission. But when things don't go exactly as planned, your next move makes all the difference. DNT BLNK!